Podcasting is the fastest growing form of marketing, with more and more businesses starting their own podcasts every day - even huge brands like Natwest and Johnson & Johnson have taken the plunge.  If you’ve considered it but just can’t decide if it’s right for you, here’s a few reasons you might want to go for it.

Be the expert

Podcasting lets you build credibility by sharing your expertise. Giving value to prospective clients allows you to position yourself as a leader in your niche, and this alone can lead to referrals, consulting opportunities, being invited to conferences, and more.

Make a connection

When someone listens to your voice they feel a connection. They hear you in their car, in their home, or at the gym, and you become a part of their routine. Everyone knows that people buy from people. Podcasting is a great way to move down that ‘like, know, trust’ path to ultimately working with someone.

Less competition

Even with the huge growth in the past few years, podcasting is still new enough that you can stand out from other businesses in your field. There's around 230,000 active podcasts on iTunes, which might sound like a lot, but there are around 6 million blog posts written every day, and over 400,000 videos uploaded to YouTube every hour.

Great demographics

Chances are, whether you’re B2B or B2C, your target audience listens to podcasts. Half of podcast listeners are under 35, and in the UK they earn 28% more on average than the general population.

We can make it easy for you

We can walk you through the whole process and handle the more complicated stuff like RSS feeds, media hosting and audio editing on your behalf. We'll even give you regular analytics updates so you can check how you're doing!

How much?

At this point, you're probably wondering how much a podcast would cost you. Fortunately, you can find out with our handy 'podcost' calculator.